The Chiayi Forest District Office of the Forestry Bureau held a brand identification system launch event for "Under Forest Economy" at the Chukou Nature Center this morning (22nd). The brand was jointly unveiled by Chang Wei-Yi, Section Chief of the Forestry Bureau; Chang Tai, Director of the Chiayi Forest District Office; Lin Ping-Kun, Secretary of the Alishan National Scenic Area Administration; Yang Chin-Shu, Section Chief of the Tainan City Government Agriculture Bureau; and three chairmen of local cooperatives in the Chiayi area. The group picked fresh shiitake mushrooms off logs by hand to symbolize the fruitful harvest of the Under Forest Economy policy. Wang Chi-Min, Chairman of the Alishan Indigenous Forestry Production Cooperative, said that the indigenous communities are well-prepared to provide Under Forest Economy products, but lack marketing and promotion plans; as a result, consumers often confuse such products with agricultural specialties produced in the flatlands. The added value of the "Under Forest Economy" brand can help enhance the recognition of forest products and help people embrace the concept of sustainable forest cycles and use. Forest Symbiosis Results in Happy Products Director Chang Tai said that the Chiayi Forest District Office has always been deeply involved in the development of the indigenous communities. The development and operation of the "Under Forest Economy" is the focus of the guidance provided to forest owners, and he is very happy to see the fruitful results of the indigenous communities through the "Under Forest Economy" brand. The press conference was held to bridge the gap between these products and consumers, giving the public more options when purchasing agricultural and forestry products. Wang Yi-Fu, a chieftain of the Tsou tribe, said that this was a very unique brand presentation. During the process, everyone not only gained a lot of new knowledge, but also deeply felt the crystallization of the Under Forest Economy's hard work and efforts to develop diverse service values, eco-friendliness, and sustainable cycles and use. An "Under Forest Economy Products Display Area" at the event allowed visitors to experience the vitality of the forest. The main theme colors were "forest green," which embodies the abundance of forest species resources, and "misty gold," which symbolizes the economic power gained through symbiosis with the forest. The packaging design used layered forest trees as its emblem, together with silhouettes of forest products using simple color tones paired with fresh forest green. Some of these high-quality Under Forest products include: forest honey products, log-cultivated shiitake mushrooms, and Taiwan jewel orchid. All of these products convey the message of environmentally-friendly cultivation and sustainable management. The Forest District Office emphasized that in the future, all Under Forest Economy products produced by forest owners or cooperatives under the guidance of the Forest District Office can apply for the "Under Forest Economy" brand name and packaging. The Forest District Office will also strengthen the marketing of the "Under Forest Economy" brand in the hope that it can win the recognition of consumers, who will then be willing to buy these high-quality products that exist in a truly happy symbiosis with the forests. Supporting the forest owners through practical actions will achieve an all-around positive outcome for "environmentally-friendly forests and ecosystems," "improved forestry profitability," and "consumer peace-of-mind."
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