The "A' Design Award and Competition" (Italy), known as the Oscars of the Design World" announced the design competition results of 2020-2021: A total of 2,094 designers from 108 countries and 104 different design disciplines were awarded. The design aesthetics of "Underforest: Select" used by the Chiayi Forest District Office to promote under-forest economy and "Alishan Forest" used by the Alishan National Forest Recreation Area for year-round promotional activities have gained the recognition and praise of the jury, and won two Silver Awards. This event has allowed the beauty of Taiwan's forests to be recognized by international design competitions.
Underforest: Select, a Selection of Quality Products
According to the Chiayi Forest District Office, the Forestry Bureau's "Under-forest Economy" policy includes three products: honey products, log-cultivated shiitake mushrooms, and Taiwan jewel orchid. In order to ensure the differentiation of the under-forest economy products from those of other regions and to strengthen the overall image of our brand identity, "Underforest: Select" is the basic identification system of the under-forest economy logo. It contains the main theme colors of "forest green," which embodies the abundance of forest species resources, and "matte gold," which symbolizes the economic power gained through the symbiosis with the forest. The packaging design used layered forest trees as its emblem, together with silhouettes of forest products using simple color tones paired with fresh forest green, which epitomizes the sustainable life cycle between the forest ecosystem and the economy. At the same time, the packaging contains high-quality under-forest products to convey the message of environmentally-friendly cultivation and sustainable management.
Alishan Forest, a Year-Round Life Experience
The sunrise, sea of clouds, starry sky, sacred trees, and steam trains—Alishan has always been famous for its rich natural environment and forestry culture. To let the public learn more about the features of the Alishan National Forest Recreation Area across all seasons, the first "Alishan Forest" project was launched last year (2020). The seasonal themes included: "Spring, Floral Concerts between Cherry Blossoms"; "Summer, The Forest Cinema Under Sacred Trees"; "Autumn, The Painting Party in Maple Forest"; and "Winter, The Sunrise Picnic on Grass." Activities usually held on flatland took place on the 2,200-meter misty Alishan, winning praises from the participants including the younger generations and family groups.
The main visual design of the annual event is a unique combination of the four colors that represent the four distinct seasons of Alishan: The yellow of the sunrise, the green of the forest, the orange of the maple leaves, and the indigo of the starry night, conveying the beauty of Alishan's rich ecosystem. Winning the Silver Award at the 2021 A' Design Award and Competition has helped Alishan to accumulate international recognition.
The Chiayi Forest District Office used the design as the carrier, adding unique materials such as under-forest products and the four-season scenery of the forest to fully showcase the essence of Taiwan's forests. We hope that these works will open up new dialogs with the international community, and encourage people to come explore the beauty of our forests.
Links to websites regarding the award winning designs
1.
Underforest: Select
2.
Alishan Forest
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